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Businesses use tag-lines and jingles (songs) in their advertising to try and convince people why they should purchase that companies product or service. If only these companies and the advertising firms they hire would simply pay attention...
You’ve probably seen the television commercial for KIA, where they are promoting the fuel economy of their cars - “Can’t seem to get it right” is the song while people keep driving the car to the wrong side of the Gas Pump. Is KIA claiming all of their customers are idiots as one after the other makes the same mistake?
GEICO on the other hand reflects poorly on mechanics in their radio commercial where the gecko walks under a car and asks the mechanic if the engine was a T-12, which the mechanic tells him a T-12 isn’t anything - at all. Well, any mechanic that has worked on a car, and some computers, for more than 15 years would know that a T-12 is a size Torx screwdriver and screw; also referred as a star bit.
First Data (FDR) has used the tagline “Today’s network for tomorrow’s business” for many years. I guess they never bothered to translate that to present tense “Yesterday’s network for today’s business” --- outdated technology isn’t exactly the best tool for growing a business.
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